Unlocking Merge Mansion w. Pedro Pascal

To help mobile sensation Merge Mansion level up to “More than just a game”, we transformed a historic mansion in LA into a fully playable immersive mystery.

We Invited super-fans and celebrity sleuths including Pedro Pascal, Jesse Williams and Ashley Benson To step inside the Mansion IRL to unravel Grandma’s secrets.

in a cross between immersive theater, an escape room, and A lore filled museum, The Merge Mansion universe generated 177.9 million social impressions and 356.8 million press impressions and a lot of fun, with Live actors, hidden safes, and a long lost speakeasy hidden behind a secret bookcase.

The campaign kicked off with a cinematic trailer featuring Pedro Pascal as Detective Tim Rockfort, which garnered over 37 Million Views, teasing the opening of the mansion's doors IRL. THen The Whole experience was captured live reality style.